Business Fundamentals: Sales

Understand your customer journey. Build trust. Make sales that actually feel like you.

Being visible isn’t the same as making sales. If your enquiries feel inconsistent, it’s often because the journey from discovery → trust → decision isn’t clear (to your audience or to you).

In this bite-size 45‑minute online session, we’ll explore the sales funnel — not as a rigid, corporate concept, but as a practical way to understand the customer journey. You’ll map what’s happening at each stage (from awareness to retention) and leave with simple actions you can apply straight away.

You’ll leave with clarity on:

• What a sales funnel really is (in plain English) — and how it supports business

• The key stages of the customer journey, and what your audience needs at each point

• Where you may be losing people (without realising)

• Simple ways to build trust and momentum so the right clients feel confident choosing you

• How to create a more sustainable journey — not just one-off sales

This session is for you if you’re:

• A creative founder or entrepreneur doing good work, but wanting more consistent sales

• Tired of “posting and hoping” and ready for a clearer path to enquiries

• Looking for a sales approach that feels aligned, human and sustainable

Your ticket includes:

• 45‑minute live training: map the customer journey from awareness to retention (in plain English, for creative businesses)

• Sales Funnel Clarity Worksheet (download) to map your own funnel in real time

• Bonus: free 20‑minute Sales Audit Call (book within 7 days of the workshop)

Pricing:

• Early Bird: £19 (first 8 tickets or until 14th Sept)

• Standard: £29

At Hatch Ideas, we support creatives, innovators, inventors, entrepreneurs and pioneers to start, manage and grow businesses for financial success, cultural change and positive social impact — and this session is part of that commitment.